WHOS Group

Building foundations, creating value in a changing world

Our Vision

Building foundations, creating value

At WHOS Group, we believe in establishing solid foundations for sustainable growth while continuously creating meaningful value for our stakeholders, partners, and the communities we serve. Our approach combines strategic foresight with operational excellence, allowing us to navigate complex markets with confidence and purpose.

Our History

2009

Founded in Xiamen in 2009, WHOS has evolved over 15 years into a company with exceptional vision, grand ideals, and a pioneering spirit.

Beginning with a small team of ambitious professionals in Xiamen, WHOS Group has grown into a diverse organization with global reach. Through economic cycles and market transformations, we've maintained our commitment to excellence and innovation, consistently identifying emerging opportunities and building enterprises that stand the test of time.

2009
Founded in Xiamen
2013
Launched Standtrade
2017
Expanded to Ultrabrands
2020
Established Unico2
2022
Founded Masterboost

Our Projects

WHOS Group operates across diverse sectors through four key business units, each designed to capture unique market opportunities and deliver exceptional value. Our portfolio of companies spans international trade, brand management, digital assets, and financial investment.

Standtrade

Standard Trading Company

Specializing in cross-border B2B commerce, Standtrade connects manufacturers with international buyers, facilitating seamless global trade through innovative logistics solutions and trusted partnerships. Our platform reduces barriers to entry for businesses seeking to expand their international footprint.

Global supply chain integration
Streamlined customs clearance
Multi-currency transaction support

Ultrabrands

Ultra Brand Management Company

Ultrabrands excels in developing and managing premium consumer brands with a focus on creative cultural products and comprehensive brand development. We transform innovative concepts into market-leading brands through strategic positioning, engaging storytelling, and immersive consumer experiences.

Cultural product innovation
Integrated marketing strategies
Omnichannel retail solutions

Unico2

Digital Capital Joint Space

Pioneering in the Web3 and digital asset space, Unico2 provides solutions that bridge traditional finance with decentralized technologies. Our team of specialists develops innovative applications for blockchain technology, focusing on practical solutions that address real-world challenges while creating new value systems in the digital economy.

Blockchain technology integration
Digital asset management
Web3 infrastructure development

Masterboost

US Stock Spot Investment

Masterboost Capital specializes in U.S. equity investment, employing sophisticated analysis and strategic portfolio management to generate consistent returns. Our approach combines fundamental research with technical insights, allowing us to identify long-term value while capitalizing on market inefficiencies.

Quantitative investment strategies
Institutional-grade research
Risk-adjusted portfolio management

Our Goals

At WHOS Group, we set ambitious targets that drive our strategic decision-making and guide our long-term vision. Our goals represent not just financial aspirations, but our commitment to creating lasting impact in the markets we serve.

Assets exceeding 10B USD by 2035

We are strategically growing our asset base through disciplined investment, operational excellence, and the creation of sustainable value across our portfolio companies. This ambitious financial target drives our long-term planning and resource allocation.

Become a leading capital group in Asia

Our vision extends beyond financial metrics to establishing WHOS Group as a recognized leader in capital deployment, value creation, and market innovation throughout the Asia-Pacific region. We aim to be known for our strategic insight, operational excellence, and ability to identify transformative opportunities.

Headquartered in Singapore with global strategic deployment

Singapore serves as our strategic hub from which we orchestrate our global operations. Positioned at the crossroads of Asia, this location allows us to access diverse markets, talent pools, and partnership opportunities while maintaining operational efficiency and regulatory compliance across multiple jurisdictions.

Contact Us

Get in Touch

group@whos.com
whos.com
Singapore (Headquarters)

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